Available for new roles · NYC

Product designer shipping complex B2B and consumer products across ad tech, AI, and data-heavy workflows.

Five years turning ambiguous product, data, and stakeholder constraints into launch-ready experiences. Currently designing Ymax — an AI-powered ad tech platform — at Yieldmo.

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Selected Work

Four case studies.
2023 to 2026.

04 / 04
AI-native
dashboard
01/Yieldmo·2025 —

Ymax 1.0 — AI-powered ad tech platform

Owning day-to-day design of contextual targeting, line item targeting controls, and reporting surfaces inside Yieldmo's AI-powered ad tech platform. Earlier: led the PageMax interactive prototype for Cannes Lions 2025.

Ad TechAI / LLMTargetingReporting
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AI-assisted code
ymax 2.0
02/Yieldmo·2026 —

Ymax 2.0 — AI-assisted ad tech rebuild

Contributing to the Ymax 2.0 rebuild as a designer working in code — porting Ymax 1.0 designs into the live Vercel app through Claude Code, alongside engineers handling the deeper platform work. Built the companion audience flow end-to-end across desktop and mobile breakpoints.

Ad TechAI-Assisted CodeResponsive DesignConcept to Code
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✦Ask SportsMax...
NBANFLMLB+6
03/Yieldmo·2025

SportsMax — AI sports knowledge for publishers

Designed the AI-powered query experience and underlying templated system spanning nine sports — career stats, schedules, box scores, and standings, rendered in the publisher's native voice. Mapped SportRadar APIs across all sports.

AI / LLMEditorialSportsDesign Systems
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04/RevStar·2023

Just Crossed — geolocation social app

Led end-to-end product design from V1 MVP through V2 launch on iOS and Android. Designed every surface in the launch version: account creation, profile setup, the Explore matching flow, Chat, premium subscription tier, Sparks system, and the cross-paths notifications system.

Consumer MobileConcept to LaunchiOS · AndroidShipped
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About

Designer based in New York, building for the web since 2020.

Currently at Yieldmo, designing Ymax — an AI-powered ad tech platform — alongside SportsMax and sports publisher integrations.

Before Yieldmo, I shipped consumer mobile apps, data-heavy platform interfaces for government contracting, and healthcare design systems.

Lately I've been using AI-assisted Prototyping to accelerate stakeholder review cycles and move ideas from concept to engineering handoff faster.